Wednesday, November 18, 2009

Albertini Addiction


ALBERTINI ADDICTION
TWIN DESIGNERS TAKING ON THE FASHION SCENE



“Her hair is too flat, it needs to be teased,” says twenty-four year old fashion designer Tamika Albertini to her sister while holding a flood light next to the photographer. “Tease the hair under,” she repeats while watching her sister, attempting to spruce up the model’s hair. “You come and do it,” says her sister Tamara Albertini, a twenty-four year old jewelry designer. The dynamic duo known as the Albertini Sisters do way more than just help each other out. They are more than just young entrepreneurs, fashion consultants, models and designers. They finish each other’s sentences, have the same shaped eyes, nose and even smile the same. They are more than just sisters. They are identical twins.

According to the Economic and Social Research Council, there are about 125 million twins worldwide. Although celebrity twin designers such as Dean and Dan Caten trailed the fashion industry with “Dsquared,” also Somalian designing duos like Ayaan and Idyl who made their breakthrough debut on Oprah, the Albertini twins strive to make their own history.

Tamara Albertini appeared in online magazine spreads like AteTracks.com and both she and her sister have participated in several college fashion shows. Showcased on the Oneway 2 Magazine site is the Albertini Addiction colorful brand.

“When they know their vision, they go for it,” says Ashley Jagmohan, who works as the twin’s assistant and also models for the brand as well. “They always welcome new ideas, said the twenty year old Brooklyn native.

Their style can be described as vintage funk with a touch of class. For the modern “Fashionista,” button-less blazers with hot pink silk swirls looped around leopard-like prints with a hint of gold trimming for a punk rock feel, attracts its own statements. Picture digging in a mothers closet for items that were considered must haves in her heyday. Some of the styles seen in the Albertini Addiction clothing line are high-wasted pants and gold linked chain belts your mother might have worn back in the '60s or even '70s. Bright yellow triangle tribal earrings and an oversized hot-pink bow tie necklace to match with the button-less blazer complete the look. The Albertini Addiction signature style is put together like the originators. The Albertini sisters are blended together in a similar fashion. They go together like the perfect outfit with matching accessories.

“We were both working separately at first, we brain stormed one night and thought it would be hot if we actually worked together,” says Tamika. Right before Albertini Addiction was born around 2007, the sisters were into their own projects and taking on their separate personal endeavors. Tamika, who handles the clothing designs for the company worked with a previous fashion label called Bella Dama. Shortly after parting ways from the label, she joined forces with her sister Tamara, who is behind the jewelry designs that go with the clothes.

Tamika and Tamara are indeed a package deal. Working with them, some say, serve as twice the fun. While at a fashion shoot at a loft filled with dim lights and back drops, the Albertini models pose in slanted positions and varied angles that symbolize high fashion stances. “I love them, they are like family, says model Francesca Antoine after the photo-shoot session, “the twin thing is definitely an A plus.”

“We were meant to work together,” says Tamara when asked about the creative relationship between her and her sister. The name Albertini Addiction came about when Tamara thought about another word that started with the letter A. “We’re addicted to fashion, and we’re addicted to the lifestyle. That’s how Albertini Addiction came about.”

"The Albertini brand represents an attitude that is carefree and confident. It symbolizes the comfort of being an individual though creative expression. We just want to tell females out there, don’t be afraid to be yourself,” explains Tamara.

When making creative decisions together, quarreling and rubbing elbows isn’t an occasional happening. For the Albertini sisters, working with each other comes effortless. “It’s easy for us,” says Tamika with a smile.





Albertini Addiction-Produced By Jessica A. Laforest from Jessicalaforest on Vimeo.






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